Time to DOOH -tapahtuma Finlandia-talolla nosti tunnelman kattoon. Katso video ja inspiroidu Dinosta ja illan kaikista staroista – lavalla loistivat myös Outshinen Jani Lepistö, Tommi Fäldt ja Markus Grannenfelt. Loppuillan energiasta vastasi JVG. Kiitos kaikille, oli huippu ilta!

Dino Burbidge: “Without creative we have nothing”

Tässä Dinon kymmenen teesiä vaikuttavampaan digitaaliseen ulkomainontaan - sillä retoriikalla, kuin ne meille tapahtumassakin julistettiin. Here we go:

1. Creativity is critical.

2. Get the basics right. They exist for a reason.

3. If you’re not measuring creativity, you’re shooting in the dark.

4. There are basic rules for good creative. Insist on them. (No more than 3 elements. Use the 2-second read rule.)

5. Changing ad creative too often is missing out on long-term growth. Burn-out is (mostly) a myth. Hold your nerve and buy more media.

6. Share data with creatives. They need evidence to know what works.

7. ROI = Efficiency. Budget = Effectiveness. “Go big or go home!”

8. Support your older campaigns for longer.

9. Take advantage of the specific benefits of DOOH.

10. The future of DOOH is exciting. It’s up to you to push the boundaries.


Time to DOOH: 3 minuutin kooste

Time to DOOH: lyhyesti tunnelmista