The Time to DOOH event at Finlandia Hall took the atmosphere to the next level. Watch the video and get inspired by Dino and all the stars of the evening – Outshine’s Jani Lepistö, Tommi Fäldt, and Markus Grannenfelt also shone on stage. The night’s energy was powered by JVG. Thank you everyone, it was an amazing evening!

Dino Burbidge: “Without creative we have nothing”

Here are Dino’s ten theses for more impactful digital out-of-home advertising – delivered with the same bold rhetoric as at the event. Here we go:

1. Creativity is critical.

2. Get the basics right. They exist for a reason.

3. If you’re not measuring creativity, you’re shooting in the dark.

4. There are basic rules for good creative. Insist on them. (No more than 3 elements. Use the 2-second read rule.)

5. Changing ad creative too often is missing out on long-term growth. Burn-out is (mostly) a myth. Hold your nerve and buy more media.

6. Share data with creatives. They need evidence to know what works.

7. ROI = Efficiency. Budget = Effectiveness. “Go big or go home!”

8. Support your older campaigns for longer.

9. Take advantage of the specific benefits of DOOH.

10. The future of DOOH is exciting. It’s up to you to push the boundaries.


Time to DOOH: 3-minute recap

Time to DOOH: a quick look at the vibes