2024 was a year of strong growth and profitability for Outshine, a Finnish provider of digital out-of-home advertising. The company’s revenue increased to €4.84 million, marking a 56% year-on-year growth. EBITDA reached €1.7 million – over 35% of total revenue.

The growth was entirely organic, reflecting successful strategic investments in both talent and advertising inventory. Significant efforts were also made to further develop the company’s self-service platform for clients and partners.

“The results speak to the long-term, determined development of our scalable business model, which is built around new digital innovations. We’re in a strong position to take the next leap forward,” says Outshine CEO Jani Lepistö.

Last year’s success highlights the company’s mission to make out-of-home advertising smarter and more impactful. Strong revenue growth has continued into 2025.

“This year we’ve already surpassed last year’s full revenue. Recent tender wins have paved the way for continued strong growth in the coming years,” Lepistö adds.

Tender Wins in Helsinki and Oulu

Outshine is a digital out-of-home specialist, combining advertising, technology, and data into impactful urban visibility across more than 60 cities in Finland.

In 2024, Outshine secured the most valuable sections of Finland’s largest outdoor advertising tender and entered into a nearly 11-year agreement with the City of Helsinki. The company also won another major public procurement in Oulu, gaining exclusive rights to sell advertising on bus shelter surfaces under a 15-year contract.

More information:
Jani Lepistö, CEO
jani.lepisto@outshine.fi
+358 50 560 8425