
Stay up to date with our latest expansions and everything else we’ve been up to. Here you’ll find the latest news and announcements – from Outshine and the out-of-home industry at large.

Outshine strengthens its position in Tampere by winning the city's tender for digital billboards. At this stage, the agreement covers 26 new digital advertising sites for the next 15 years.

In the autumn of 2025, Outshine conducted a customer satisfaction survey aimed at measuring the current state of the customer experience and establishing a foundation for systematic monitoring in the future. The study, carried out by Kuulas Helsinki, covered both media agency representatives and direct clients.

Outshine has been selected as an official partner for the Oulu2026 European Capital of Culture. Through this partnership, selected events and themes of the culture year will be showcased throughout the coming year on digital bus shelter screens across Oulu.

Advertising locations at Helsinki’s city bike stations will transfer to Outshine’s management starting April 1, 2027. This decision adds 62 new digital faces to Outshine’s inventory, solidifying its position as the capital’s most comprehensive street-level OOH media with over 500 digital faces.

In early November, Outshine and the City of Espoo signed an agreement to launch the construction of a digital out-of-home (DOOH) advertising network in Espoo, with rollout beginning in late 2025.

Time to DOOH! Watch the video and get inspired by Dino and all the stars of the evening – shining on the Finlandia Hall stage were also Outshine’s Jani Lepistö, Tommi Fäldt, and Markus Grannenfelt. The rest of the night’s energy came from JVG. Thank you everyone, it was an amazing evening!

Outshine has won the city of Espoo’s tender for street advertising screens, becoming the most extensive provider of digital outdoor advertising in the area.

This season, digital outdoor advertising brings the highlights of the game action to the heart of the city — in real time. A new kind of collaboration kicks off on the screens during the league’s home opener on September 19. The content and atmosphere on the screens will evolve throughout the season.

Outshine Brings Digital Outdoor Advertising to the Streets and Bus Stops of Oulu. Outshine is making a bold entrance into Oulu with its digital outdoor advertising network, now expanding rapidly across the city’s streets and bus stops. The new network will soon reach nearly all residents of Oulu, as well as the majority of the greater Oulu region and its visitors.

On the slope of Sturenkatu, standing proudly in front of Kulttuuritalo, shine Outshine’s three vertical LED screens, two horizontal ones, and one seasonal eye-catcher: a large 9 x 6 meter wall projection. Kultsa is now available for booking!

At the start of June, the international leaders of the out-of-home advertising industry gathered in Mexico City for the WOO Annual Global Congress. The event offered a unique opportunity to see global trends in the OOH sector— and what they mean for brands and marketing. Outshine was the only Finnish representative in attendance. Below are the reflections of our CEO, Jani Lepistö, from the congress.

Markus Grannenfelt Appointed EVP, Strategy and Marketing at Outshine

On August 15th, the Kulosaari Tennis and Badminton Hall will officially be renamed Outshine Center. Here, top-tier playing conditions meet a warm community and a shared passion for the game. Whether it’s shuttles or tennis balls, every match is played in great spirit. At the same time, Outshine clients will gain access to a massive new 152 m² advertising space.

2024 was a year of strong growth and profitability for Outshine, a Finnish provider of digital out-of-home advertising. The company’s revenue increased to €4.84 million, marking a 56% year-on-year growth. EBITDA reached €1.7 million – over 35% of total revenue.

As the football season gets underway, excitement returns to Bolt Arena and its surroundings. The partnership between HJK and Outshine brings the energy of the stadium, the tension of matchdays, and the latest updates from the Club directly to the city – in real-time and digitally. Four new digital displays have been installed in the windows facing Urheilukatu, ready to light up as the season gains momentum.

Helsinki, February 3, 2025 – Outshine, Finland’s leading digital out-of-home (DOOH) media company, is proud to announce a groundbreaking collaboration with Artcrush, the renowned digital art platform. This partnership will reimagine Finland’s public spaces, seamlessly integrating 30 curated digital artworks each month into Outshine’s extensive nationwide network.

In September, outdoor advertising became the third-largest media group in Finland, right behind television and online media (Kantar). The growth rate is remarkable: the share of outdoor advertising in total media advertising increased by 19,4% compared to last September, now accounting for 12,6% of the entire media advertising market.
We’ve got the brightest screens in the city, agile tools, and a team that makes your campaign shine.