Outshine strengthens its sales with an experienced out-of-home advertising expert. Elina Sohlberg has started at Outshine in the role of Director, Accounts & Sales Team Lead. She brings with her extensive experience from media agencies, out-of-home advertising, and sales management.
Out-of-home advertising is a familiar field for Elina. After her years at a media agency, she moved in 2015 to JCDecaux Finland, where she worked for about ten years in various roles and led, among other things, campaign planning and sales teams. Before joining Outshine, Elina worked at MEKS as the head of the key account sales team.
A return to out-of-home advertising felt natural.
– Out-of-home advertising is my favorite. It has developed tremendously in recent years. The number of digital surfaces has multiplied, but most importantly, I still see unlimited growth potential by leveraging technology, creativity, and data. Targeting a relevant message at the right time, in the right place, brings value and benefit to the consumer. Out-of-home advertising is the only mass media that cannot be closed or blocked. It doesn't annoy the consumer; rather, the consumer can decide whether to look at the screen or not, Elina says.
Growth, agility, and customer-centricity caught her attention
Outshine had already caught Elina's attention before she joined. In particular, the company's rapid growth, technology focus, and approach to advancing the industry made an impression.
– Outshine's growth in recent years has been remarkable. Rising to Finland's third-largest operator in a short time, the company has built an extensive network in Finland's largest cities and is a leader in technology utilization. The company has a strong desire to be a pioneer and a clear vision for the future. I believe that Outshine will help transform the entire industry and raise the level of out-of-home advertising even further.
One concrete differentiator, in Elina's view, is Outshine's in-house technology development team.
– The fact that the company has its own technology team directly affects how efficiently we can serve our clients. If we need a new solution or change, we can act immediately. Innovative and new technology-driven creative solutions for clients are built agilely by our own team. The self-service portal built for clients is, based on feedback, the clearest and most comprehensive on the market.
Thriving people are the foundation for rapid growth
In her new role, Elina takes on leadership responsibility for one of Outshine's sales teams. Commercial Director Tommi Fäldt has overall sales responsibility. Elina emphasizes the importance of people-focused leadership in building growth.
In addition to team leadership, Elina develops sales practices and client work. The goal is to ensure that the operational methods of a rapidly growing company support both clients and our own staff.
– In a growth company, you get to develop processes while taking care of people. Over the years, I've seen how much it matters that things are done well.
Alongside management and development work, Elina also manages her own clients. Managing one's own clients is the heart of the work and ensures deep customer understanding. In client work, you stay in touch with what clients need and how we can serve them better, Elina emphasizes.
A spirit of action
Based on her first days, Outshine has also lived up to her expectations about the company's way of working.
– The reception has been really good. There are direct, genuine, highly skilled people here. You can see that everyone wants to help each other succeed. The level of action is strong and dynamic.
In a growth company, Elina is particularly excited about the opportunity to help build the next phase rather than just maintaining something that's already complete.
– Outshine acts on things and changes can be made quickly. When you combine that with in-house technology expertise, quality digital surfaces, and a growing network, we have truly interesting opportunities to move both Outshine and the entire out-of-home advertising industry forward.
Welcome to Outshine, Elina!