30 Exclusive Artworks Exhibited Monthly on Outshine’s Digital Network
Helsinki, February 3, 2025 – Outshine, Finland’s leading digital out-of-home (DOOH) media company, is proud to announce a groundbreaking collaboration with Artcrush, the renowned digital art platform. This partnership will reimagine Finland’s public spaces, seamlessly integrating 30 curated digital artworks each month into Outshine’s extensive nationwide network.
State-of-the-art digital screens strategically placed in bustling city centers, major transportation hubs, and along Finland’s highways, this initiative is set to bring art to millions, transforming daily commutes and urban landscapes into immersive cultural experiences.
Blurring the Lines Between Art and Public Space
While DOOH has traditionally been a medium for commercial messaging, this collaboration with Artcrush unlocks its full artistic potential. By embedding thought-provoking, dynamic, and visually striking digital art into high-traffic locations, Outshine and Artcrush aim to make creativity an integral part of people’s everyday lives, fostering inspiration in the most unexpected places.
A Global Stage for Artists
This initiative offers an unprecedented platform for both emerging and established artists, spanning local Finnish talent and renowned international creators. Through Artcrush’s curated submission process, selected artists will gain unparalleled exposure, allowing their work to be showcased on a national scale. By bridging art and technology, Outshine and Artcrush are redefining how digital screens can serve as canvases for artistic expression.
Voices from the Partnership
Jani Lepistö, CEO of Outshine, highlights the transformative power of the collaboration:
"DOOH is more than just an advertising medium – it has the power to shape and elevate public spaces. Through our partnership with Artcrush, we’re turning Finland’s streets into vibrant, open-air galleries, making art an everyday experience. This initiative is about more than visibility – it’s about impact, engagement, and cultural enrichment."
Mathieu France, CEO of Artcrush, adds:
“We’re thrilled to expand with Outshine into a country known not just for its innovation-driven industries but also for its rich artistic heritage. We’re excited to showcase both traditional Nordic aesthetics and contemporary creators, bringing light and art — local and international — to the streets and the people of Finland.”
Looking Ahead: Expanding the Boundaries of DOOH and Art
The collaboration will run throughout 2025, with a potential expansion into special projects, including thematic exhibitions, artist spotlights, interactive digital installations, and city-specific cultural showcases. As Outshine and Artcrush push the boundaries of what DOOH can achieve, they are setting the stage for a future where public spaces double as ever-evolving digital art galleries accessible to millions of people in their daily lives.
For more information, please contact:
Jani Lepistö | CEO | jani.lepisto@outshine.fi
Mathieu France | CEO | peterpan@artcrush.com
About Outshine
Founded in 2018, Outshine is Finland’s leading digital out-of-home (DOOH) media company, pioneering the future of outdoor advertising with a 100% digital network nationwide. With a focus on innovation, automation, and data-driven solutions, Outshine delivers impactful and dynamic brand experiences in urban centers, transportation hubs, and high-traffic environments. Committed to redefining the role of DOOH, Outshine seamlessly integrates technology, creativity, and audience engagement to make outdoor media more effective, measurable, and inspiring.
About Artcrush
Founded in August 2022, Artcrush.Gallery began showcasing digital art in urban spaces, starting in Brussels, and rapidly expanded. Partnering with innovative out-of-home companies, Artcrush.Gallery redefined public spaces by turning digital billboards into vibrant art exhibition spaces. Today, their work is displayed on 14,000 billboards across 17 countries and 4 continents.
Helsinki, February 3, 2025 – Outshine, Finland’s leading digital out-of-home (DOOH) media company, is proud to announce a groundbreaking collaboration with Artcrush, the renowned digital art platform. This partnership will reimagine Finland’s public spaces, seamlessly integrating 30 curated digital artworks each month into Outshine’s extensive nationwide network.
In September, outdoor advertising became the third-largest media group in Finland, right behind television and online media (Kantar). The growth rate is remarkable: the share of outdoor advertising in total media advertising increased by 19,4% compared to last September, now accounting for 12,6% of the entire media advertising market.
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