Oulu’s Bus Stops Are Entering the Digital Age
Outshine is bringing eye-catching digital outdoor advertising to the streets and bus stops of Oulu. This digital network reaches nearly all residents of Oulu as well as a large portion of the surrounding economic area and commuters. Real-time, impactful, and digital.
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3 Reasons to Be Seen on Oulu’s Digital Surfaces:
Oulu is a young city known for its technological expertise and is an emerging cultural hub. With digital surfaces at bus stops, you can reach locals and visitors in a modern way—just as befits the street view of the European Capital of Culture 2026.
Wide Coverage
Outshine’s network in Oulu reaches 99% of the city’s residents and 82% of the entire region’s population. During the summer and autumn, 60 digital surfaces are being installed at bus stops. Altogether, Outshine’s outdoor advertising network in the Oulu area already includes over 80 surfaces.
Targeted Real-Time Content
Messages on digital surfaces can respond to weather, time of day, local events, or seasonal changes—timely and surprisingly. Relevant content gets noticed!
Cutting-Edge Technology
All 60 digital surfaces at bus stops are equipped with motion sensors, enabling more dynamic content and creative ideas. It’s an effective way to reach a broad audience. These digital surfaces are visually striking and have high attention value, making them an excellent channel for advertising products and services.
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Outshine’s Oulu network reaches 99% of the city’s residents and 82% of the region’s population.
The Coming Year Brings More Events—and More Contacts—to Oulu
Oulu will be the European Capital of Culture in 2026. Oulu2026 will bring more visitors, events, and international attention to the city. In the coming year, over 1,000 events will be held in Oulu, expected to attract around 2.5 million visitors. This means more contacts and visibility than ever before. Digital outdoor advertising is the best way to be part of this unique year.
Discover the Upcoming Capital of CultureData-Driven, Smart, and Creative—What’s Next?
The 60 digital screens at Oulu’s bus stops are equipped with motion sensors that respond to gestures, such as a wave of the hand. Create a campaign that won’t go unnoticed: a game, a poll, an AR experience… The only limit is your creativity!
