2025 was a year of strong growth and robust profitability for Outshine. The company's revenue rose to EUR 8.504 million, an increase of over 75% compared to the previous year (EUR 4.844 million). EBITDA amounted to EUR 3,092,796, representing 36.3% of revenue.
During the year, Outshine invested more than EUR 7 million in growth. These investments were specifically targeted at expanding the digital network and building long-term urban partnerships, which will also support the company's growth in future financial years. The company strengthened its foothold in Finland's largest growth centers: a nearly 11-year collaboration with the City of Helsinki was launched, the network expanded to bus shelters in Oulu, and the construction of the Espoo network commenced.
A strong position in the "Big 5" cities
Following these wins, Outshine has emerged as a major player in four of Finland's five largest cities—the so-called "Big 5": Helsinki, Espoo, Tampere, and Oulu. The recent win for digital large-format portrait displays in Tampere further strengthens this position and reflects the continuity of the company's development in future financial years.
”Growth of over 75% and an EBITDA margin of over 36% demonstrate the scalability of our business model. A strong foothold in Finland's largest growth centers provides us with both volume and long-term predictability,” comments Jani Lepistö, CEO of Outshine.
Outshine is systematically developing digital out-of-home (DOOH) advertising towards even more measurable and impactful operations. The company is one of five firms participating in a development project for a shared industry currency for digital out-of-home advertising, aimed at creating uniform and transparent metrics for the market.
”We have built a nationally significant digital network and earned the market's trust. In the next phase, we will focus on verifying impact and establishing shared metrics – this will drive the entire industry forward,” Lepistö continues.
ADDITIONAL INFORMATION:
Jani Lepistö, CEO
jani.lepisto@outshine.fi
+358 50 560 8425
Outshine is a pioneer in urban out-of-home advertising, bringing brands to the streets and closer to consumers in a visually striking way, utilizing the latest technology.