Outdoor Advertising is Growing at Record Pace – Leverage Outshine’s New Opportunities
In September, outdoor advertising became the third-largest media group in Finland, right behind television and online media (Kantar). The growth rate is remarkable: the share of outdoor advertising in total media advertising increased by 19,4% compared to last September, now accounting for 12,6% of the entire media advertising market.
Outdoor Advertising Reaches People Effectively in Daily Life and Leisure
Outside the home, outdoor advertising connects with people everywhere—on commutes and during leisure time across Finland. In addition to top-level reach, digital outdoor advertising offers unique flexibility, allowing highly accurate and effective targeting without extra costs. Relevant, audience-tailored content increases advertising impact, improving results and boosting interest in the advertiser. Thanks to digitalization, advertisers can now create agile and data-driven campaigns without the limitations of long campaign cycles.
Outshine’s Dynamic Outdoor Advertising Ensures Your Message is Timely and Effective
With Outshine, you can quickly launch dynamic campaigns that can adapt to weather or other external triggers in real-time. Imagine promoting travel abroad: on rainy days, your message reaches your target audience even more effectively. Outshine provides digital outdoor advertising options with the most extensive digital network on Helsinki’s streets, alongside robust nationwide coverage.
Outshine is Shaping the Future of Outdoor Advertising
The pace of digitalization in outdoor advertising in Finland is exceptionally fast, and we expect growth to continue through public procurements and competitive bidding processes. Outshine is leading outdoor advertising towards increasingly innovative solutions, where your message is showcased more prominently and creatively than ever. The upcoming Black Friday and holiday seasons are the perfect time to take advantage of our new digital ad spaces, ensuring your message is seen where people are. Our new Helsinki network is progressing even ahead of schedule, and soon, up to 271 impressive digital surfaces will be installed.
Outshine – Brightening the Future of Outdoor Advertising and the Power of Your Message
For more information, please contact:
Jani Lepistö
CEO, Outshine Oy
+358 50 560 8425, jani.lepisto@outshine.fi
Aapo Koro
CDO, Outshine Oy
+358 50 545 3085, aapo.koro@outshine.fi
Helsinki, February 3, 2025 – Outshine, Finland’s leading digital out-of-home (DOOH) media company, is proud to announce a groundbreaking collaboration with Artcrush, the renowned digital art platform. This partnership will reimagine Finland’s public spaces, seamlessly integrating 30 curated digital artworks each month into Outshine’s extensive nationwide network.
In September, outdoor advertising became the third-largest media group in Finland, right behind television and online media (Kantar). The growth rate is remarkable: the share of outdoor advertising in total media advertising increased by 19,4% compared to last September, now accounting for 12,6% of the entire media advertising market.
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