Digital out-of-home is so much more than a moving image
Its content can change based on the situation and real-time data, as well as invite people to participate. It can gamify, move, reward, and surprise.
Watch the video to see what all can be done on Outshine's digital out-of-home surfaces.
Control content with data and context
- By weather – based on temperature, rain, wind, pollen, or UV index.
- By time – based on time of day, day of the week, season, or sunset.
- By traffic – based on congestion, pedestrian or cyclist counts, or parking availability.
- By events – match results, festivals, concerts, or a movie premiere.
- By data – inventory levels, electricity prices, fuel prices, stock rates, or other real-time data.
- By human action – movement can trigger a game or other interactive content.
- By phone – scan, participate, play, or redeem a reward.
Out-of-home advertising with context-driven content
The same campaign can display a different message in the morning, afternoon, or when it rains – fully automatically. Content can be controlled based on weather, time of day, day of the week, traffic, sports results, or other real-time data.
Musti ja Mirri helped locate a missing dog in the right area, and HJK match events were updated in near real-time. On PoroLive, reindeer routes and traveled distances were updated automatically from tracking data to Outshine's digital surfaces in real time.
Out-of-home advertising you can interact with
Digital out-of-home advertising becomes an experience when people can join in. Motion detection can launch a game, track user movements, or reward participation. Consumers no longer just watch an ad; their own actions influence what happens.
For example, Tjäreborg’s mascot tracked passersby's movements, Lidl had people spin the wheel of fortune, and DNA’s campaign brought interaction right into the heart of the city.
Out-of-home advertising that breaks boundaries
Sometimes a screen alone isn't enough. A digital display can be custom-framed, wrapped, or built as part of the campaign so that the entire environment supports the same story and makes the brand impossible to miss.
In executions for Lindt, Super Mario, and Bastard Burgers, the campaign started before the first animation even lit up on the screen.
Choose based on your goals:
Stadium atmosphere doesn't end at the stadium
What if goals, lineups, and celebrations were visible in near real-time outside the stadium as well? In HJK's campaign, digital out-of-home advertising brought the match atmosphere to the heart of the city and into the everyday lives of fans.
When a passerby becomes part of the ad
The best campaigns don't just reach people; they get them to participate. DNA's interactive execution shows how passersby can be drawn into the advertising in a way that stops them in their tracks and stays memorable.
When an ad no longer fits on a screen
A digital screen is just the starting point. In the Super Mario campaign, the entire ad space was built into the game world, bringing the movie's characters straight into the heart of the city.
Let's create something together that hasn't been seen on the streets yet.
All special executions start with an idea. We help turn it into a special implementation that makes people stop, participate, and remember.