An outdoor ad that pulls you into the adventure!
The Super Mario Galaxy Movie had a presence at Lasipalatsi that was impossible to miss. Together with Finnkino's film distribution arm, we created a campaign that built anticipation for the premiere: a DOOH display opening from three directions showcased movie content from multiple angles, bringing the world of the film to the heart of the city.
The goal was to increase the visibility of the film and its fun characters. This is a prime example of how DOOH can build hype, set the mood, and draw passersby into the story even before they reach the cinema screen.
Campaign team:
Advertiser:
Outdoor advertising concept and execution:
