Heikki Pennanen

Account Director

Heikki Pennanen

A great out-of-home ad doesn’t demand attention—it earns it. At Outshine, I get to develop outdoor advertising from the forefront of the industry and build solutions with clients where data and creativity reinforce each other. I enjoy collaboration where we focus on the client’s goals, look at the big picture together, and find a solution that makes the message as impactful as possible.

In media sales, a great result isn't achieved alone. It’s a bit like tennis: at its best, a good serve sets up the perfect next shot. For me, successful client work is exactly that—rallying ideas, sharp instincts, and co-creating solutions that hit the mark to drive goal-oriented results.

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