Bolt.Works
"I have only good things to say about this cooperation"
Outdoor advertising increased awareness of salad bars
Our digital outdoor advertising campaign was implemented smoothly and swiftly. Outshine’s production team excelled in providing a turnkey service.
Sanna Kariluoto
Marketing manager, Greendeli
campaign duration
2 weeks
large digital surfaces
Helsinki, Espoo and Vantaa
The goal of the campaign was to influence merchants to open the remaining salad bars and reinforce consumer awareness regarding their presence. Outshine's surfaces were selected for the campaign based on central locations, good quality, and a convenient service model.
Our network consists of impressive digital screens built using LED technology, which require some editing of the material, even if it already exists in one size. We received the working file from the customer’s advertising agency and produced the final material in all required sizes. The final material was sent to the customer for approval before publication. The production included in our basic service saved the customer time and money. After the campaign, a results report was delivered to the customer and a joint meeting was held to ensure that the campaign targets had been met, if not exceeded.
Each LED screen is like a tailor-made, unique work of art. This technology, which has become mainstream abroad, is also rapidly making its way to Finland, as uniquely-sized screens have been found to affect the right hemisphere of the brain more effectively (Ocean, UK).
We received and reviewed the campaign results report as soon as the campaign ended. Looking at the figures, we can say that we have succeeded in reaching our targets.
Sanna Kariluoto
Marketing manager, Greendeli
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