The campaign effectively reached HUGO's young target audience in the city centers of Jyväskylä, Helsinki and Tampere.

The artist's wish was to have a prominent nationwide outdoor advertising campaign in connection with the launch of the Kehykset album. We had already worked with Outshine before, so it was natural to turn to an already reliable, familiar and easily approachable partner in the matter.

The campaign implemented with Outshine helped propel HUGO's debut album to over 40 million streams and, as a result, also to a rare double platinum status.

Sami Rikala

Senior Marketing Manager, Sony Music Entertainment Finland Oy